About Us

Company History

In 2004, Georg Baehler and Stephanie Lu formed Noir Trading, Inc. with a mission to manufacture furniture that deftly balances design hand-crafted line of over 1200 products that is consistent, sustainable, and available.

As the Lead Designer, Swiss-born Georg Baehler creates every item for Noir the old-fashioned way: with a pencil and paper. Whether wholly original or classically inspired, every Noir product is meticulously designed to scale by Georg’s hand. Georg’s passionate design regimen inspiration comes from an amalgam of classic furniture design, the craftsmen that bring his pieces to life, and sustainable local materials that are available to work with. By playfully experimenting with these three elements, Georg creates the singular Noir vision.

Noir is available through the trade as well as select retailers. Noir has corporate showrooms in High Point (International Home Furnishings Center), Las Vegas (World Market Center), and Atlanta (AmericasMart). Noir also has representative showrooms in Dallas (World Trade Center), Denver, Laguna Niguel (Laguna Design Center), Los Angeles (LA Mart), and New Jersey.




The Essence of the Product

With Noir, co-owners Georg & Stephanie provide customers affordable handcrafted furniture that can last for generations. Noir’s goal is to make furniture that is uniquely beautiful, useful, and environmentally friendly.

Georg has his hand in designing every item from Noir. Since they are all designed by the same furniture designer, the Noir product line is aesthetically cohesive yet has the breadth to complement a full range of interior design styles including Classical, Traditional, Mid-Century Modern, and Modern.

Noir’s dynamic line of merchandise is the balanced result of sales feedback, showroom reaction, the evolving skills of our craftsmen, and Georg’s personal design vision. Noir hopes to build it success in two ways. First, by building a solid foundation of classic products that can be continually stocked and efficiently shipped. Second, by steadily releasing a variety of exciting new product in an effort to find the next classics.