About NOIR Trading
Beyond
the Basic.
Nearly two decades of design-driven home furnishings - crafted for the trade, built to outlast trends, and meant to become the heirlooms of the future.
Our Story
Design with depth, built with conviction.
Since 2004, NOIR has built a collection for interiors that need more than furniture. Each design begins with a point of view - sculptural, unexpected, and grounded in materials with real presence.
Georg Baehler's hand-drawn process gives every piece its first shape. From there, proportion, texture, and finish are refined through a hands-on approach that keeps the work expressive without losing its purpose.
The result is a collection made for designers, retailers, and hospitality spaces looking for pieces with character: furniture and decor that feel collected, layered, and distinctly NOIR.
"The real green way of building furniture is building it for more than one generation."
Georg Baehler, Co-Founder & DesignerThe Founders
Co-Founder & Designer
Georg Baehler
Swiss-born and deeply rooted in European design heritage, Georg brings an artist's eye and craftsman's discipline to every piece. He designs entirely by hand, drawing from furniture history, music, fashion, and the natural world.
Co-Founder & Business Partner
Stephanie Lu
Stephanie brings the strategic vision and operational clarity that transforms Georg's designs into a global collection. Since 2004 she has shaped NOIR into one of the trade industry's most distinctive voices in design-driven furnishings.
What We Believe
01 Hand-Drawn Origins +
Every piece Georg designs begins with pencil on paper - no shortcuts, no templates. Each line is intentional, each proportion considered before a single material is touched.
02 Raw & Honest Materials +
A generous use of solid woods and unconventional raw materials forms the foundation of every NOIR piece. We believe beauty is honest - nothing decorative that isn't also structural.
03 Heirlooms of the Future +
We design for permanence. Not for a season or a trend, but for the next generation. Furniture with memory, weight, and a story worth keeping.
Behind The Design
See how a NOIR piece comes to life.
A glimpse into the handwork, materials, and process behind the collection.
Inside NOIR
From sketch to finished form.
Step inside the NOIR world and explore the materials, craftsmanship, and creative process behind our furniture, lighting, and decor.
Trade Program
Join the NOIR trade community.
Apply for a trade account to access NOIR collections, trade resources, and furnishings designed for distinctive residential, retail, and hospitality interiors.